A conversion-engineered Next.js site for a wall-impregnation specialist: trust signals, social proof, and local landing pages built to turn nationwide searches into quote requests.
The board state
Wall and facade impregnation is specialist work, and customers only commit when they trust the expertise. Muurimpregneren.nl needed a site that communicated their ten-year guarantee, nationwide reach, and know-how, then made requesting a quote effortless.
The move
We built the homepage as a complete funnel: an animated hero with a phone CTA, a facts bar (350+ projects, 300+ happy customers, a ten-year guarantee), a why-choose-us accordion, four clearly explained services, and a step-by-step process that sets expectations. Testimonials, a project gallery, an FAQ, and a process video add proof at every stage, with CTAs above and below the fold.
Beyond the homepage, 119 statically generated city pages cover the whole country, each with city-specific copy, testimonials, and FAQs for local search. It is all built in Next.js with Bootstrap 5 and shipped as a static export on Cloudflare Workers, with the quote and callback forms handled by a small email worker.
The result
The result is a content-rich, frictionless site that reads as expert and trustworthy, converting nationwide searches into a steady flow of qualified quote requests.
350+
projects completed
300+
satisfied customers
10yr
guarantee
119
city landing pages
Built with